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  • Writer's pictureInformation Systems Builder


San Francisco, Calif., -December 13, 2022-

There are 150 million startups in the world today with 50 million new startups launching every year. On average, there are 137,000 startups emerging every day. These are huge numbers by any standards.

But the question remains, how many startups tend to survive the violent waves of problems that have completely transformed the very nature of today’s tech startup?

  1. Lack of Competitive Edge

Lack of competitive edge makes a startup fail. There must be a unique selling point (USP) for the products: this will make it stand out among competitors. That USP is what the startups will leverage to compete with the big giants in the industry.

Where Information Systems Builder comes in is to create content and marketing that will help startups sell their unique selling point.

Enabling startups to craft benefits they offer from their product features or services.

  1. Marketing and Promotion

The success of a startup will often depend on its marketing strategy which will include a lot of PR, media planning, and social and viral marketing. Unfortunately, the vast majority of startup founders have little to no experience in marketing.

Information Systems Builder will communicate with founders by creating posts that speak about how to create an effective marketing plan that will penetrate the market successfully.

  1. Branding and Awareness

Startups often face difficulties differentiating their brand from competitors already in the market. When it comes to messaging startups struggle with writing great content that will speak to their target audience. So Information Systems Builder will help startups write great messaging that will captivate the attention of their target audience.

  1. Bad Messaging

With great messaging being a way to communicate with users, it’s important to get the messaging right. Tech startups have great products but struggle with communicating the product's usability to the target audience. You can only be the one to tell a great story about your product. Startups often face difficulties differentiating their product from those already in the market. Failing to create great content that communicates and speaks to the target audience will help generate leads and even referrals.

At Information Systems Builder we enable tech startups to build recognized brands, acquire new customers and retain existing ones with our powerful marketing strategy. We will help your startup with Marketing, messaging, and branding which will give you enough time to focus on your software development.

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